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Charlotte Tilbury challenged Easy Bake Setting Spray claim.
May 14, 2025
By: TOM BRANNA
Editor
In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge initiated by competitor Charlotte Tilbury Beauty Inc., HB USA Holdings, Inc. (Huda Beauty) voluntarily agreed to permanently discontinue the claim that its Easy Bake Setting Spray is the “strongest setting spray ever?” and that it is stronger and lasts longer than Charlotte Tilbury’s setting spray. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the ...
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